ACI Northwest 2007

CONS 3 - Marketing for Weatherization and HVAC Contractors

Wednesday, February 21, 2007 · 3:30 PM - 5:00 PM

Many retrofit contractors are reluctant to invest money with advertising agencies or other consultants who do not understand their business needs. This interactive session will help you identify and implement easy, low cost ways to get your message out to future customers. Find out what is working and what is not working for your fellow contractors.

By attending this session, participants will

Identify low cost ways to offer services to their prospects
Learn how to prioritize tactics and maximize return on investment
Participate in a live case study that analyzes the needs of a typical retrofit contractor and presents a detailed plan of action

Keyword(s): business development, case study, communication, ‘contra’ services marketing strategies, media, public relations, referrals, trade allies
Type: Workshop
Track: Influencing Consumers
CEU: Building Performance Institute, Inc. (BPI) National Association of the Remodeling Industry (NARI)

Course Presenter(s):

Course Document(s):

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