BUS 1 - Marketing Whole House Services

Thursday, March 04, 2010  ·  10:30 AM - 12:00 PM

Marketing whole house and clean energy services is essential for a contractor's success as well as the success of New Jersey's Clean Energy Program.  Explore strategies and concepts that successful programs and contractors have used.  Zero in on marketing channels that will motivate homeowners toward action and customer satisfaction.

 

By attending this session, participants will

 

1. Identify successful marketing techniques for the Home Performance with ENERGY STAR® program
2. Explore strategies currently being used by successful contractors
3. Utilize lessons learned and case studies for marketing plans

Type: 90-Minute Breakout
Track: Advance Your Business
CEU: American Society of Home Inspectors (ASHI)   Building Performance Institute, Inc. (BPI)   National Association of Certified Home Inspectors (NACHI)   National Association of the Remodeling Industry (NARI)  

Course Presenter(s):

• Kim Hoff

Course Document(s):

• BUS1_Hoff