W-3 PROF - More Bang for the Buck in Advertising

Wednesday, February 01, 2006  ·  3:30 PM - 5:00 PM

Keywords: Profit, impact, timing, marketing, response rate, print, radio, TV

The results you get from spending a thousand dollars in advertising can vary tremendously. Find out from an advertising pro how to build on lower-cost opportunities that can yield big results for residential contractors. Learn how to shop and negotiate to get a better price for newspaper, radio, and cable TV advertising.

can vary tremendously. Find out from an advertising pro how to build on lower-cost opportunities that can yield big results for residential contractors. Learn how to shop and negotiate to get a better price for newspaper, radio, and cable TV advertising.

By attending this session, participants will

1. Learn of non-traditional local promotions that generate leads
2. Know how to get the best price from media buys
3. Understand what type of messages work and what messages do not

Type: 90-Minute Breakout
Track: Profit with NY Home Performance w/ ENERGY STAR (PROF)

Course Presenter(s):

• Darin Hughes