W-1 PROF - Frontline Communication 101: Conveying Home Performance Benefits

Wednesday, February 01, 2006  ·  9:45 AM - 11:15 AM

Keywords: Communication, competitive edge, customer, differentiate, expectations, experiential, phone contact, office staff, whole house, customer, sales, skills

Regardless of whether you and the customer are on the phone or in their house, there are opportunities to convey the concepts of home performance. But it is not easy, and it is not just having a few key lines in your back pocket. Learn to build on the clues potential customers give you to establish credibility and trust.

By attending this session, participants will

1. Find out how to target a response to potential customers’ interest and needs
2. Have an increased appreciation for the benefits that a customer may receive from a
    comprehensive home performance job
3. Learn to explain or demonstrate home performance concepts

Type: 90-Minute Breakout
Track: Profit with NY Home Performance w/ ENERGY STAR (PROF)
CEU: Energy and Environmental Building Association (EEBA)   Building Performance Institute, Inc. (BPI)  

Course Presenter(s):

• Keith Williams