BUS 3 - Conveying the Value of ENERGY STAR® to Your Customers

Thursday, March 04, 2010  ·  3:30 PM - 5:00 PM

Build it and they will come is a distant memory. The housing industry is reeling from unprecedented foreclosure rates, tight credit, loss of consumer confidence, rapidly escalating energy costs, and ripple effects through the entire economy. Selling ten foot ceilings and granite counters won't get it done. Builders need a compelling value proposition to stimulate interest in new homes. But better won't be good enough. Housing sales professionals need to integrate a whole new set of skills and techniques to effectively address this dramatic transformation in the housing industry.

Type: 90-Minute Breakout
Track: Advance Your Business
CEU: American Society of Home Inspectors (ASHI)   National Association of Certified Home Inspectors (NACHI)   National Association of the Remodeling Industry (NARI)  

Course Presenter(s):

• Sam Rashkin

Course Document(s):

• BUS3_Rashkin