BUS 1 - Marketing Strategies & Techniques for the HP Contractor

Wednesday, February 06, 2008  ·  10:00 AM - 11:30 AM

Marketing home performance is essential for a contractor’s success as well as the success of the Home Performance with ENERGY STAR® program. Explore strategies, costs, and challenges that successful programs and contractors have used. Accelerate your market growth by not repeating other’s mistakes. Zero in on marketing channels that will motivate homeowners toward action, improve contractor retention, and customer satisfaction.
Type: 90-Minute Breakout
Track: Business Development
CEU: Building Performance Institute, Inc. (BPI)   Residential Energy Services Network (RESNET)   National Association of the Remodeling Industry (NARI)  

Course Presenter(s):

• Paula Hayes
• Nancy O'Brien
• Kyle Doody

Course Document(s):

• Approaching_the_Media
• CAL_10K_Day_alert
• HPAssistTemplateV4cSmHR
• HPTemplateH4cHR
• HP_Winter_Release_
• Marketing_Strategies_
• Media_Relations_Process