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ACI New Jersey Home Performance Conference
BUS 1 - Conveying the Value of ENERGY STARŪ to Your Customers
Wednesday, January 24, 2007 · 10:20 AM - 11:50 AMENERGY STAR® Labeled Homes offer a substantial marketing opportunity for builders and home performance professionals. In some markets, close to thirty percent of new construction homes are ENERGY STAR qualified. As energy prices continue to rise, consumers are increasingly aware of the cost to fuel their homes. In this session we will identify consumer interests and discuss how to position yourself as an expert on ENERGY STAR homes.
By attending this session, participants will
- Identify and distinguish high performance features within a home
- Get ideas on what to or not to say to clients
- Receive suggestions on how to market these services
Keyword(s): comfort, consumers, durability, energy efficiency, ENERGY STAR, health & safety, high performance, home performance, market differentiation, marketing, new construction, realtor, sales
Type: 90-Minute Breakout
Track: Beyond Business
CEU: Energy and Environmental Building Association (EEBA) Building Performance Institute, Inc. (BPI) Residential Energy Services Network (RESNET) National Association of Certified Home Inspectors (NACHI) National Association of the Remodeling Industry (NARI) ASHI
Course Presenter(s):
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