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ACI Northwest 2007
CONS 1 - How Markets Differ: Tools to Understand & Influence Your Market
Wednesday, February 21, 2007 · 10:20 AM - 11:50 AMMarket conditions in different regions of the West present a variety of barriers for programs to consider. One approach does not fit all. When developing a program for a particular market, you should take into account market conditions such as area construction styles, relationships between the trades, local code issues, and the types of contractors. You need to think about integrating all of the differences and variations into your approach.
By attending this session, participants will
- Understand what variations in different markets might look like and how you could integrate this knowledge into your approach
- See how “one approach” does not fit all
- Examine ways programs have overcome these barriers
Keyword(s): construction practices, contractor, cost-effective, customer, ENERGY STAR®, housing stock, market assessment, new construction, new homes, program design, program implementation
Type: Workshop
Track: Influencing Consumers
CEU: Building Performance Institute, Inc. (BPI) National Association of the Remodeling Industry (NARI)
Course Presenter(s):
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