Advanced Home Performance Business

Advanced Home Performance Business

ADV 1 RESNET

Financing Whole House Retrofits

Helping your customers move up to whole house retrofits and high efficiency equipment often comes down to cost. Even with the greater life cycle benefits of reduced energy cost and increased comfort and safety, many homeowners continue to opt for the less efficient solution with the lowest first cost. Offering your customers the right financing and thoroughly integrating financing into your sales process overcomes the initial cost obstacle and clears the way for increased sales and profitability. Learn what financing options are available today, how the right financing positively influences consumer buying behavior, and how to effectively sell financing during every sale.

By attending this session, participants will

1. Analyze the options available for financing whole house retrofits and explore the pros and cons of each

2. Explore recent market research on how energy efficient financing influences consumer buying behavior

3. Learn how to effectively integrate financing into your sales process in order to increase sales and profitability

Keywords: affordability, business development, consumer, financing, HVAC, marketing strategies, profitability, residential, resource efficiency, whole house

Richard Kornbluth, EnTherm, Inc., Syracuse, NY

Bruce Matulich, Electric & Gas Industries Association, Sacramento, CA

Other Courses in this Track:

• ADV 1 - Financing Whole House Retrofits
• ADV 2 - Making Sure of Your Job Quality
• ADV 3 - How Not to Get Sued