McMansions Plus: Big
Big houses can mean big problems, big jobs, big profits, big losses, big
lawsuits, and big ladders! The recent trend towards larger houses with complex architectural features is resulting in new opportunities for home performance
professionals who are able to solve building problems. However, with these opportunities comes a new set of rules and significant risks. Learn about what
makes these houses and customers a special breed.
By attending this session, participants
will
1.
Get practical, first-hand information on what diagnostics and
retrofit work is involved in five to ten thousand plus square feet homes
2. Learn about the unique customer dynamics and
pricing structure of these houses and how not to lose your shirt
3.
Discuss the full spectrum of building performance
contracting, from sealed crawlspaces to central dehumidification; what works, why, and how best to implement strategies in the field
Keywords: air sealing, building envelope, building science, business
development, consumer, costs, customer service, diagnostics, duct sealing, inspection