ACT 7 - Managing Target Markets

Friday, May 20, 2005  ·  8:30 AM - 10:10 AM

Managing Target Markets

It is difficult to market the right services and programs to the right people. Utilities, state agencies, energy service companies, and other professionals delivering energy efficiency to consumers are challenged by decreased funding streams, rising energy costs, and an increased need for services by all residential customers including low income, seniors, and the working poor. Learn about interesting and effective marketing strategies used to reach specific customer classes with information, education, programs, and services for their specific needs. Explore forging partnerships, use of the web, and the use of customer databases to meet program goals.

By attending this session, participants will

1. Study ways to target services and programs to the right people

2. Discover ways to maintain relationships with customers for continued marketing and education, and develop partnerships with organizations and individuals sharing mutual interests

3. Learn to position themselves as a source for current, useful information on energy efficiency

Keywords: marketing strategies, education, market transformation, partnerships, low income, weatherization, evaluation, measured results, utility

Type: 100 Minute Session
Track: Consumer Action

Course Presenter(s):

• Jamie Lalos
• Maria Frederick