BUS 5 - Building the Bottom Line

Thursday, May 19, 2005  ·  10:40 AM - 12:20 PM

Home Performance Business

BUS 5

Building the Bottom Line

Don’t miss this (re-)introduction to some of the basic business and sales practices necessary to run a home performance business. Learn to leave the low-bid game; understand pricing to position yourself as a value-added home improvement provider. Develop your ability to establish a trust relationship with the homeowner.

By attending this session, participants will

1. Find out why price is not the most important consideration your prospect uses to select a contractor, even though it often appears to be

2. Discover how to educate your client about making a wise choice of contractor

3. Know the three most important systems in your business for generating cash flow

Keywords: home performance, contracting, business development, customer service, sales, marketing, competition, success, loyalty, referrals

Mike Gorman, TechKnowledge, Coconut Grove, FL

Type: 100 Minute Session
Track: Home Performance Business

Course Presenter(s):

• Mike Gorman