BUS 4 - Marketing & Lead Generation

Thursday, May 19, 2005  ·  8:30 AM - 10:10 AM

Home Performance Business

BUS 4

Marketing & Lead Generation

This session will lay out effective strategies and techniques for marketing home performance contracting services. Successful contractors will illustrate and discuss examples of marketing efforts, advertising approaches, and various other ways of generating leads. They will also share some results and feedback from home performance customers.

By attending this session, participants will

1. Understand the home performance contracting business model

2. Hear from contractors about the media and messages that help make the phone ring

3. Learn how marketing is part of an ongoing process to maintain and grow your business

Keywords: home performance, contracting, business development, marketing, customer service, sales, competition, success, loyalty, referrals, ENERGY STAR, profitability

Bob Knight (Session Leader), Bevilacqua-Knight, Inc., Oakland, CA

Richard Kornbluth, EnTherm, Inc., Syracuse, NY

Mark Lorentzen, Performance Systems Development, Inc., Ithaca, NY

Mike Woodson, Practically Free Energy, Ridgeland, MS

Type: 100 Minute Session
Track: Home Performance Business

Course Presenter(s):

• Robert Knight
• Richard Kornbluth
• Mark Lorentzen
• Mike Woodson