This session will focus on selling solutions to building problems while avoiding buying into existing problems. Homeowner expectations contribute fuel to contractor failure. Identify solutions designed to deliver results, benefits, and satisfied customers. This session is appropriate for both a technical and nontechnical audience.
By attending this session, participants will
1. Learn the difference between what customers think they want and what they need
2. Understand how to position your company in the marketplace
3. Find out how to sell solutions that increase greater demand for your services
customer, existing homes, home performance, sales, satisfaction, solutions, walk-away, whole house