ACI Northwest 2007
Business Opportunities
As the indicators begin to tip towards “green,” sustainability, and eco-building, it is clear that the market is changing and that consumers are beginning to actively seek out green. The market is beyond the “early adopter” stage. What are the key points that you need to focus on in order to take advantage of this demand, whether you are a builder, utility, developer, realty agent, or performance tester?
By attending this session, participants will
- Gain a clear understanding of market drivers affecting this green demand
- Learn what the main touch points are that appeal to the strengthening demand
- Leave with hard data that will reinforce the need to focus on “green” s a value proposition
Other Courses in this Track:
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