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ACI Home Performance Conference 2007
CONS 7 - Serving Non-English Speaking Communities
Thursday, April 26, 2007 · 8:30 AM - 10:10 AMLanguage barriers can be a challenge when attempting to deliver services to diverse populations. The challenge is even greater when both your workforce and your customer do not speak English. This interactive panel discussion will outline strategies for identifying and resolving communication barriers from a lessons learned perspective.
By attending this session, participants will
- Identify communication breakdowns and share solutions
- Understand and identify customer service challenges as they relate to cultural customs
- Gain insight on marketing strategies for reaching non-English speaking communities
- Explore the importance of hiring and training the appropriate staff
Keyword(s): barriers, bi-lingual, change, commitment, communities, contractor, cross cultural communications, customer service, ethnic, fear, interpreters, low income, staff, training, trust
Type: Workshop
Track: The Changing Consumer
CEU: National Association of the Remodeling Industry (NARI)
Course Presenter(s):
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