ACI New Jersey Home Performance Conference for Whole House Energy Solutions

STAR 3 - ENERGY STAR® Labeled Homes: Sales & Marketing

Tuesday, September 09, 2008 · 3:00 PM - 4:30 PM

ENERGY STAR^® Labeled Homes offer a substantial marketing opportunity for builders and home performance professionals. In some markets, close to thirty percent of new construction homes are ENERGY STAR qualified. As energy prices continue to rise, consumers are increasingly aware of the cost to fuel their homes. In this session we will identify consumer interests and discuss how to position yourself as an expert on ENERGY STAR homes.

By attending this session, participants will

Identify and distinguish high performance features within a home
Get ideas on what to or not to say to clients
Receive suggestions on how to market these services

Type: 90-Minute Breakout
Track: Energy Star
CEU: Building Performance Institute, Inc. (BPI) Residential Energy Services Network (RESNET) National Association of the Remodeling Industry (NARI)

Course Presenter(s):

Sam Rashkin

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