T-1 SUCC - Marketing NY ENERGY STAR Labeled Homes

Thursday, February 02, 2006  ·  8:30 AM - 10:00 AM

Keywords: Marketing, customer appeal, communication, demand, differentiation, guarantees, new construction, positioning, referrals, sales, trade allies

How do you market ENERGY STAR®-labeled homes when most consumers believe that all new homes are energy efficient, safe, healthy to live in, and free of significant construction defects? Explore ways to communicate your benefits and enhancements to potential home buyers.

By attending this session, participants will

1. Gain ideas on how to tap trade allies and existing customers for referrals
2. Identify strategies to differentiate one’s homes from the competition

Type: 90-Minute Breakout
Track: Success w/ NY ENERGY STAR Labeled Homes (SUCC)
CEU: Energy and Environmental Building Association (EEBA)  

Course Presenter(s):

• Jamie Lalos
• Kyle Doody
• Kevin Stack

Course Document(s):

• MarketingNYEnergyStarHomes_Doody