BUS 1 - Contractor Success Stories & Guerrilla Marketing Techniques

Tuesday, April 28, 2009  ·  10:00 AM - 11:45 AM

This panel presentation features real-life marketing tips from leading contractors. Discover the low-cost marketing tactics used by leading-edge home improvement contractors to sell “whole house” energy efficiency and renewable energy improvements rather than just replace a furnace when it breaks. Learn how traditional HVAC, insulation and remodeling contractors are repositioning themselves to make selling energy efficiency as sexy as selling solar panels.

By attending this session, participants will

1. Discover ways to deliver honest energy cost savings bundled with comprehensive non-energy benefits in ways that set you apart from traditional “one-horse” competitors selling primarily on price
2. Learn to avoid expensive advertising to leverage free publicity , customer referrals, and web links
3. Be able to generate free, highly-qualified leads from ENERGY STAR®, utilities and government agencies without putting them in the critical path to your success

Type: 100 Minute Session
Track: Build Your Business & Profit
CEU: American Society of Home Inspectors (ASHI)   Building Performance Institute, Inc. (BPI)   Residential Energy Services Network (RESNET)   National Association of Certified Home Inspectors (NACHI)   National Association of the Remodeling Industry (NARI)  

Course Presenter(s):

• Matt Golden
• Larry Taylor
• Ed Thomas