BUS 4 - Selling Whole House Services

Wednesday, April 29, 2009  ·  8:30 AM - 10:10 AM

Selling home performance services can lead to higher profits...but you need to adopt the right approach. Who are the customers most likely to pay for home performance? What are the selling points most likely to convince them to select you as a contractor? What industry marketing tools are available to help? Find out how to position your company to pull ahead of the competition.

 

By attending this session, participants will 

1. Be introduced to consultative sales techniques used by experienced, successful home performance professionals
2. Consider approaches and behaviors to avoid while conducting diagnostics and sales in the home
3. See how to use diagnostic processes to convert homeowners into customers

Type: 100 Minute Session
Track: Build Your Business & Profit
CEU: American Society of Home Inspectors (ASHI)   Building Performance Institute, Inc. (BPI)   Residential Energy Services Network (RESNET)   National Association of Certified Home Inspectors (NACHI)   National Association of the Remodeling Industry (NARI)  

Course Presenter(s):

• Alicia Bradshaw

Course Document(s):

• BUS4_Bradshaw