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ACI Home Performance Conference 2008
MARK 7 - Attracting the Right Customer Without Spending a Bundle
Thursday, April 10, 2008 · 8:30 AM - 10:10 AMHome performance contractors often have trouble finding marketing and sales techniques that are easy for them to use and afford. Combining the results of good and bad experiences, this session offers some reality-tested approaches and examples that have helped many contractors to find the right customers and sell profitable jobs. Benefit from the perspectives of both a successful contractor and a home performance program director and trainer.
By attending this session, participants will
- Get some new ideas on effective marketing and sales techniques
- Find out about some pitfalls and techniques that just don’t work
- Get a chance to share their experiences, problems, and successes in marketing
Keyword(s): contractor training, economy, home performance, leads, marketing, program, sales, telephone
Type: 100 Minute Session
Track: Marketing / Sales
CEU: Building Performance Institute, Inc. (BPI) Residential Energy Services Network (RESNET) National Association of Certified Home Inspectors (NACHI) National Association of the Remodeling Industry (NARI)
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