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ACI Home Performance Conference 2008
MARK 4 - Selling Home Performance by Educating & Offering Options
Wednesday, April 09, 2008 · 8:30 AM - 10:10 AMHome performance has finally come of age, but how do you sell the customer and bring home the bacon? In fact, you don't need to "sell the customer", because an educated customer will do the work for you. Learn how education starts before you even arrive on site, how to gain "street cred," and how prioritizing the work through testing will boost your bottom line.
By attending this session, participants will
- Learn how to use the laws of physics to sell your work
- Understand how to offer options instead of choices
- Stop being energy experts and become investment counselors
Keyword(s): comfort, communication, education, fun, home performance, options, sales, savings, testing
Type: 100 Minute Session
Track: Marketing / Sales
CEU: Building Performance Institute, Inc. (BPI) Residential Energy Services Network (RESNET) National Association of Certified Home Inspectors (NACHI) National Association of the Remodeling Industry (NARI)
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