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ACI Home Performance Conference 2007
HP 1 - Home Performance Marketing That Works for Contractors & Programs
Tuesday, April 24, 2007 · 10:00 AM - 11:40 AMMarketing home performance (HP) is mandatory for program and contractor success. Explore the strategies, costs, and challenges that successful programs and contractors have used. Accelerate your market growth by not repeating other’s mistakes. Zero in on marketing channels that will motivate homeowners toward action, improve contractor retention, and customer satisfaction.
By attending this session, participants will
- Learn effective marketing strategies at the program level
2. Hear how one contractor captured the market with a multi-channel marketing approach
3. Find out How Home Energy Makeover Contests can jump start HP activity
Keyword(s): campaigns, co-op advertising,ENERGY STAR®, home, performance, marketing, public relations
Type: Workshop
Track: HP Program Design & Marketing
CEU: Building Performance Institute, Inc. (BPI) National Association of the Remodeling Industry (NARI)
Course Presenter(s):
Course Document(s):
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